Increase the level of awareness and success of your event…
ICMS can present a fully integrated communication strategy, identifying the most appropriate avenues and tools to effectively increase awareness of your event.
This strategy would identify the primary target audience and market throughout the various stages of your event planning, from pre event exposure, to coverage of ground breaking research during the event and a post conference overview.
The key to effective marketing of your event is working closely with needs of the Conference Organisation Committee. Development of a total conference marketing strategy will include:
- Conference theme, logo and creative design development
- Liaison with website designers for search engine optimisation
- Mailing List development to maximise participant attendance
- Event promotion through journals, industry publications and edm's
- Liaison with creative design team for advertisement development in relevant publications
- Preparation of Media Strategy for event promotion from concept to completion
- Coordination of copy, proof reading, liaison with printers and publishers to ensure that deadlines are met
These services are available after the appointment of ICMS for total conference management.